My brief was to create a brand for the American College of Cardiology’s 2024 Annual Scientific Conference being held in Atlanta. Each year the event has a unique brand, look and feel, dependent upon the location and themes of the conference. My concept was chosen to represent the event for 2024.
When creating the concept for the brand, I drew inspiration from the street art that is famous in Atlanta, so you will see vibrant colors, and lots of organic paint and brick textures interwoven throughout the graphics.
My brief was to create a brand for the American College of Cardiology’s 2023 Annual Scientific Conference being held in New Orleans. Each year the event has a unique brand, look and feel, dependent upon the location and themes of the conference. My concept was chosen to represent the event for 2023.
When creating the concept for the brand, I drew inspiration from the vibrant themes and feelings that New Orleans evokes in many ways; its colorful art, lively communities and events, beautiful buildings, and eclectic food.
A small selection of the many publications I have designed for the American College of Cardiology’s member publication ‘Cardiology’ magazine.
The Welle Made Co. is a fast growing, start up, Ghanaian-American micro bakery, who needed a new logo and brand to represent the delicious, organic food that they make. Their new brand also needed to pull in elements of the client’s Ghanaian and family history, culture and community that helped to form the idea for the business in the first place.
I created a new logo, logo mark, brand identity guidelines and various supporting pieces of design collateral. The resulting brand system is lively and inviting yet modern, representing a company that is growing fast within the food industry but will stay true to local roots and cultural influences.
MSM Global Consulting, an equity, diversity and inclusion consultancy, needed a brand refresh to visualize and communicate to their clients the full breadth of the services they offer.
I created a new logo, sub-brand logo, brand identity guidelines and various supporting pieces of design collateral.
The resulting brand system is fresh, modern yet approachable, and helps to further position MSM Global Consulting as a company at the forefront of the equity, diversity and inclusion space.
I worked with United Way Retirees Association for a number of years on a variety of projects, most notably their quarterly member newsletter. I redesigned and modernized the newsletter to better fit with United Way and United Way Retirees Association’s look and feel, and kept the consistency flowing through all newletters and other design collateral.
The brief for this project was to create a set of four self-mailing pieces to encourage Cardiologists to become members of the American College of Cardiology. My client wanted new branding for this piece to stand out against our other mailings. I decided to play around with the keywords in the headings to create the unique and playful typography effect.
This project won an award in the 2018 American Inhouse Design Awards competition, and will soon be published in Graphic Design USA Magazine.
My brief for this military client was to create a published training manual for instructors of a specific type of pain-relieving acupuncture that is becoming more frequently used in the military.
The client wanted a fresh and modern look for the materials, yet the content needed to be easy to understand and navigate.
My brief for this project was to create a scientific poster for a doctor to present on research into restorative yoga treatment and practice, as it pertains to treating back pain. My client wanted a fresher feel than the previous, more ‘stuffy’ scientific posters that tend to be produced.